What Are Calls to Action (CTAs)?
Calls to Action (CTAs) are the core mechanism through which your AI recruiter guides students toward taking meaningful steps in their admissions journey. Think of it like this: any action you may want a prospect to take should be included as a CTA option.
Examples of CTAs include:
Application Initiation: "Start your application now"
Video Content: "Watch a quick video about life on campus"
Event Registration: "Sign up for our upcoming virtual info session"
Form Completion: "Share your academic interests to personalize your experience"
Advisor Interaction: "Want to talk to an admissions counselor?"
Scholarship Exploration: "Check your eligibility for financial aid"
Content Download: "Download our student success guide"
How to Create a CTA for your AI Recruiter
You'll find the CTA function by logging in to your CollegeVine account>AI Recruiter>Vault>Call to action.
As you work to add your call to action you will be asked to add in the type, this is what the CTA will show in your emails sent to users. You can select from a list of pre-loaded language or add your own.
You'll add in the link you want users to be directed to when engaging with your CTA.
Lastly, you can determine the target group you want this type of CTA will be shared to by your AI Recruiter. Then click Save.
CTA Delivery in Action: How the AI Uses Them
CTAs are embedded into the AI Recruiter's logic and conversation structure. Here’s how they operate:
The AI Recruiter identifies the best moment to present a CTA, such as right after a student shares their interest in a major.
Based on inputs like location, interests, or academic goals, CTAs are adjusted to reflect what's most relevant.
Some CTAs lead to automated workflows (like form completion), while others escalate to human team members.
On CollegeVine, CTAs are more than suggestions—they are strategic, embedded actions that guide students forward. Every task you want the AI recruiter to accomplish should be translated into a CTA.
If you need any assistance, you may reach out to your Partnership Manager/ Strategic Partner Lead.