Mission Dashboard
High level reporting metrics applicable to Missions on the Missions Dashboard
Recipients: Total records that have received the email/phone call/text
Touchpoints: Total count of all activities (note, multiple touch points can occur per recipient - more details by communication mode below)
Engaged: Total records who clicked an email CTA or answered a call (not yet available for SMS)
Conversion: Same definition as Goal in the detailed reporting pages (see below). Total students who met criteria for defined goal.
Email Missions
Recipients: Total records that have received the email
Touchpoints: Total count of all activities (emails sent, emails opened, emails clicked). Multiple touchpoints can occur per recipient if the Mission is one time or recurring (ex: if a student receives the email, opens the email and clicks the email, that is 3 touchpoints).
Engagement: Total records who clicked on email CTA
Goals: Total records that completed the defined Mission goal
Open rate: % of emails opened (opened emails / total emails delivered)
Click-through rate: % of opened emails where the defined CTA was clicked (total CTA clicks / total emailed opened)
Delivered: Total emails delivered
Opened: Total emails opened
Clicked: Total email CTAs clicked
Click rate: % of all emails where the defined CTA was clicked (total CTA clicks / total emails sent)
Opt-out: Total records who opted out
Undeliverable: Total records who failed to receive an email
Initial audience: Initial audience defined by set criteria
Current audience: Current audience that still meets set criteria
Newly eligible: Record that were added into the Mission if they met the set criteria (only applicable if "Dynamic Audience" is on)
Exited early: Records who no longer match the audience criteria, have already met the goal, have reached the max number of communications set by the Mission or have opted out.
Note: Records could appear as exited early if their Mission was scheduled but not yet delivered. Applicable Mission data points will update once the Mission is delivered - i.e. recipient, opened, clicked, etc.
Opt-out: Total records who opted out
Ineligible: [not relevant for email Missions]
Undeliverable: Total records who failed to receive an email
Total active: Same as current audience
Total inactive: Same as exited early
Phone Call Missions
Recipients: Total records that have received a phone call
Touchpoints: Total calls made (includes those answered or went to voicemail). Multiple touchpoints can occur per recipient if the Mission is recurring.
Engagement: Total count records that answered a call
Answer rate: % of calls answered
Calls made: Total calls made (for phone call Missions, this aligns with Touchpoints)
Answered: Total calls answered
Avg. call duration: Average call duration of answered calls
Voicemails: Total calls that went to voicemail
Undeliverable: Total records who failed to recieve a phone call
Ineligible: Total records who cannot receive the Missions (likely due to no phone number or incorrectly formatted phone number)
Total active: Total records still active in the Mission and meet set criteria
Total inactive: Total records who no longer match the audience criteria, have already met the goal, have reached the max number of communications set by the Mission or have opted out
Initial audience: Initial audience defined by set criteria
Current audience: Current audience that still meets set criteria
Newly eligible: Record that were added into the Mission if they met the set criteria (only applicable if "Dynamic Audience" is on)
Exited early: Same as total inactive
Note: Records could appear as exited early if their Mission was scheduled but not yet delivered. Applicable Mission data points will update once the Mission is delivered - i.e. recipient, answered, etc.
Opt-out: Total records who opted out
Ineligible: Total records who cannot receive the Mission (likely due to no phone number or incorrectly formatted phone number)
Undeliverable: Total records who failed to recieve a phone call
SMS Missions
Recipients: Total records that have received a text message
Touchpoints: Total texts sent. Multiple touchpoints can occur per recipient if the Mission is recurring.
Engagement: [Currently there is no tracking available for SMS engagement]
Goals: Total records who completed the defined goal
Reply rate: [Currently there is no tracking available for SMS replies - you can view this directly in the student timeline!]
Delivered: Total texts delivered
Replied: [Currently there is no tracking available for SMS replies - you can view this directly in the student timeline!]
Opt out: Total records who opted out of SMS messages
Undeliverable: Total records who failed to receive a text
Ineligible: Total records who cannot receive the Mission (likely due to no phone number or incorrectly formatted phone number)
Total active: Total records still active in the Mission and meet set criteria
Total inactive: Total records who no longer match the audience criteria, have already met the goal, have reached the max number of communications set by the Mission or have opted out
Initial audience: Initial audience defined by set criteria
Current audience: Current audience that still meets set criteria
Newly eligible: Record that were added into the Mission if they met the set criteria (only applicable if "Dynamic Audience" is on)
Exited early: Same as total inactive
Note: Records could appear as exited early if their Mission was scheduled but not yet delivered. Applicable Mission data points will update once the Mission is delivered - i.e. recipient, delivered, etc.
Opt-out: Total records who opted out
Ineligible: Total records who cannot receive the Mission (likely due to no phone number or incorrectly formatted phone number)
Undeliverable: Total records who failed to receive a text
