Your email marketing workflow controls your recruitment email sequence: a set of messages on a set cadence, each written for the individual student and built around a specific call to action. The workflow view in CollegeVine shows how that program is performing and lets you open any individual message it has sent.
Where to find it
In the top left, use the workspace switcher to select the workspace your email marketing workflow belongs to.
Select Workflows in the left sidebar.
Select your email marketing workflow from the list.
The workflow opens with its name, a short description of what it does, and its current status at the top.
Reporting
Reporting opens on an all time view. Switch to 30 days to narrow it.
Four figures sit at the top:
Emails delivered is the total number of messages that reached an inbox.
Students who received email is how many individual students reached at least one email.
Open rate is the share of delivered emails that were opened.
Click-through rate is the share of opens that produced a click.
Under the figures, Volume over time charts your delivered volume by month.
💡 Open rate affects how much you can send. Your daily send allowance is set from your recent open rate, averaged over several days. Strong engagement raises the ceiling on your volume, and weak engagement lowers it. This is why a smaller, well targeted send often gets more total email out the door than a large untargeted one. For more on how the allowance is calculated, see Understanding email: sending, cadence, and metrics.
Deliverability
The Deliverability panel sits below the chart and covers the emails your email provider returned data on, rather than every message sent. It shows three rates:
Click rate, the share of clicks over emails delivered
Click-through rate, the share of clicks over emails opened
Delivery failures, the share that did not reach an inbox
A small share of delivery failures is normal. Addresses go stale and some inboxes reject mail. A rising figure is worth raising with your CollegeVine rep.
Activity
Activity is the message level record sorted by delivery date. Use the search field at the top to find a specific student or message.
Opening an individual email
Select any row to open the message beside the table. You see the recipient, their email address, a link to their constituent profile, and the message exactly as it was sent, including subject line and full body.
Use the arrows at the top of the panel to move to the next or previous delivery without going back to the table.
💡 This is the fastest way to answer "what did we actually send this student?" when a prospective student or a colleague asks.